Docs Brands
Set up a brand
Add a brand and let Soda learn it from the website, or enter it by hand.
A brand is one business or client you post for. Everything the agent designs and writes for it follows the brand's kit and voice, so ten minutes here saves you fixing every post later.
Add a brand
- In the sidebar, hover the Brands heading and choose the arrow beside it (All brands).
- Under Add a brand, enter the Brand name and, if there is one, the Website.
- Choose Add brand. The setup steps start.
What the website scan does
Soda opens the public site the way a visitor's browser would and reads the home page plus up to two more pages (About first, then Services or Products). From them it works out:
- Colours, and what each is used for: background, text, headings, buttons, links.
- Fonts for headings and body text.
- The logo, from the header, the site icon or the sharing image.
- How the brand writes: a draft voice profile, sample captions, a tagline, a short description and a few post ideas.
It takes under a minute, and you see each finding as it happens. Then you review everything: nothing is final until you save it.
What it does not do
- It only reads public pages. It never signs in anywhere.
- It respects the site's robots.txt. If the site asks automated tools not to read it, Soda stops and asks you to add the details by hand.
- It does not read your social media profiles.
If the scan fails
| Message | What to do |
|---|---|
| We couldn't open that website | Check the address for typos. Try the home page address. |
| That website took too long to load | Try again in a moment. Very heavy sites can time out. |
| This site asks automated tools not to read it | Set the brand up by hand (below). |
| That address is not a public website | Use the public address, not an internal or staging one. |
Set it up by hand
Choose Skip and set it up by hand, or open the brand's Brand kit and Voice tabs at any time. See The brand kit and The voice profile.
The brand page
Click a brand in the sidebar to open it. It has four tabs:
| Tab | What is there |
|---|---|
| Designs | Every design for this brand, and a box to start a new one. |
| Brand kit | Logo, colours, fonts, tagline and description. You can scan the website again here. |
| Voice | How the brand writes. |
| Accounts | Connected social accounts, and whether posts need approval. |
A small dot on Brand kit or Voice means that part is not set up yet.
Scan again later
Rebranded? Open Brand kit and choose Scan again. Sample captions you have already marked as "Sounds like us" or "Not us" are kept.
Delete a brand
An admin can delete a brand only when it has no designs. Delete or move its designs first. This protects you from losing work with one click.