Docs Brands
The voice profile
How the brand writes, so captions sound like you and not like a robot.
Open a brand and choose the Voice tab. The agent reads this profile every time it writes a headline or a caption. Finish with Save voice profile.
The fields
| Field | What to put there |
|---|---|
| How the brand writes | A few sentences in your own words (up to 800 characters). "Direct and practical. Short sentences. We explain, we never hype." |
| Tone sliders | Four scales: Formal–Casual, Serious–Playful, Reserved–Enthusiastic, Plain–Technical. |
| Words the brand uses | Up to 30 words or phrases that are yours: product names, a sign-off, a favourite verb. |
| Words the brand never uses | Up to 50. See below: this list is enforced. |
| Emoji | Never, sparingly, or freely. |
| Call-to-action style | How you ask people to act. "Invite, never push: 'Take a look' rather than 'Buy now'." |
| Sample captions | Up to 8 examples, each marked Sounds like us or Not us. |
Banned words are enforced
Words on the "never uses" list are not just advice. Anything the agent writes is checked against the list, and copy containing a banned word is rejected and rewritten before you see it. Use it for competitor names, claims your legal team forbids ("guaranteed", "cure"), or words you simply dislike.
Samples teach best
One real caption you love, marked Sounds like us, tells the agent more than a paragraph of description. Add a couple marked Not us as well: showing what to avoid is just as useful. The scan drafts samples for you; correct them.