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How Soda works
The handful of ideas everything else is built on.
Soda is a design editor with an AI agent inside it. You describe a post, the agent builds it layer by layer in your brand, you adjust anything by hand, and Soda schedules and publishes it. Afterwards it shows you how the post did.
The path a post takes:
- Brand. Soda learns your colours, fonts, logo and tone of voice.
- Idea. You describe the post, or start from a template.
- Design. The agent builds editable slides. You change whatever you like.
- Versions for each platform. One design, resized for each network, with its own caption.
- Approval (optional). A client or manager approves through a link.
- Publish. Now or on a schedule.
- Results. Reach and engagement, and what to make next.
The words Soda uses
| Word | What it is |
|---|---|
| Workspace | Your team's space. It holds brands, members, the plan and the credits. You can belong to several. |
| Brand | One business or client you post for. It has a brand kit, a voice, social accounts and designs. |
| Brand kit | The brand's colours, fonts and logo. The agent designs with them and the brand check compares against them. |
| Design | A set of pages (slides) you edit in the Studio. A single post is a design with one page; a carousel has several. |
| Page | One slide. A page has a format, such as Instagram portrait or Story. |
| Layer | One thing on a page: a text box, an image or a shape. Layers stack, and can be grouped. |
| Format | A size made for a place: 4:5 for the Instagram feed, 9:16 for Stories, and so on. A design can hold the same slides in several formats. |
| Post | A design plus its captions and where and when it should be published. |
| Agent | The AI assistant in the Studio. It edits the design with the same tools you have. |
| Credits | What AI work costs. Each plan includes some every month. |
Three promises about the agent
- Everything it does is a normal edit. Each step the agent takes lands in the design as ordinary layers and shows up in undo. One agent request is one undo step. Nothing it makes is a flattened picture you cannot change.
- It asks before anything leaves Soda. The agent can prepare a schedule, but a post is only scheduled when you confirm it yourself.
- It does not make up results. Analytics come from the platforms' own numbers. Suggestions are labelled as suggestions.
Saving
There is no save button. Every change is saved as you make it; the Studio shows All changes saved at the top when it is done. Older versions are kept too: see Version history.

