Docs Results
Read your analytics
Reach, engagement and best times for the posts you published through Soda.
Open Analytics in the sidebar. Choose a brand (or all brands) and a period: 7 days, 4 weeks or 90 days.
The numbers
| Number | What it means |
|---|---|
| Posts published | Posts that went out in the period. A design sent to two platforms counts as two. |
| People reached | How many people saw the posts, as each platform reports it. |
| Engagements | Likes, comments, shares and saves, added together. |
| Engagement rate | Engagements divided by people reached. |
| Link clicks | Clicks on links in the posts, where the platform reports them. |
Under each number is the change from the period before of the same length. "No earlier period to compare" means there were no published posts in that earlier period.
When the numbers are collected
After a post goes out, Soda reads its numbers four times: about an hour, a day, three days and a week later. The page shows the latest reading, so a new post's numbers grow over its first week.
The rest of the page
- People reached, by day shows each day's reach from the posts that went out that day. Hover or tab to a bar for the details.
- By platform compares reach, engagements and rate across your networks.
- Engagement rate by day and time is a grid of weekdays and parts of the day. The small number in each cell is how many posts it rests on. Cells with fewer than 3 posts are faded: too few to read much into.
- Top posts are the posts with the most engagements. Click one to open its design.
- What the numbers show lists patterns that stood out. See below for how careful it is.
How patterns are found
Soda only reports a pattern, such as "carousels did better than single images", when all of these hold:
- The period has at least 6 measured posts.
- The group being praised has at least 3 posts.
- It beats the rest by 15% or more.
Every finding says how many posts it rests on. These are cautious limits of our own, not an industry rule, and with a few dozen posts a pattern is a hint, not proof. Soda never predicts results.
Times are shown in the brand's time zone when one brand is selected, and in UTC when you look at all brands together.