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Schedule and publish

Send a post now or at a set time, and what Soda does to make sure it goes out once.

Schedule a post

  1. Open Post details in the Studio and write and save a caption for each platform you want.
  2. Scroll to Publish. For each platform, pick the account to post from, or Do not post.
  3. Set the Date and time. It is in your own time zone.
  4. Choose Schedule. The post appears on the calendar.

To send it immediately, choose Publish now instead.

Or ask the agent

Say "schedule this for Thursday at 9am". The agent shows a card with the time and the accounts. Nothing is scheduled until you choose Confirm schedule. If you do not say when, it asks instead of guessing.

Before Soda will schedule

  • The time must be in the future, and at most a year ahead.
  • Each chosen platform needs a saved caption within its limit.
  • The chosen account must be connected and not need reconnecting.
  • If the brand requires approval, the post must be approved first: see Client approvals.
  • On the Free plan, up to 10 posts can be scheduled per month.

Which slides are sent

For each platform Soda sends the pages in the format that suits it (portrait for Instagram, for instance). If the design has no such format, it sends the original pages. The images are drawn fresh at publish time, so the post matches the design as it is at that moment.

What happens at the scheduled time

  1. Ten minutes before, Soda checks the account and the post. If something would stop it (an expired connection, say), you get a warning in the app and by email while there is still time to fix it.
  2. At the time, the post is published. Each platform is sent separately, so one failing does not hold up the others.
  3. If the platform has a temporary problem, Soda tries again after 1, 2, 4, 8 and 16 minutes.
  4. You get a notification when it is published, with a link to the post.

Change or cancel

  • Reschedule: change the date and time in Post details, or drag the post on the calendar.
  • Unschedule: the post goes back to a draft. Nothing is deleted.
  • Editing the design or captions after scheduling is fine: what is published is the saved state at publish time. If the brand requires approval, though, an edit means it needs approving again.

Statuses

StatusMeaning
ScheduledWaiting for its time.
PublishingBeing sent right now.
PublishedLive. View post opens it on the platform.
Waiting to retryA try failed for a temporary reason; another is coming.
Partly failedIt went out on some platforms and not others.
FailedIt did not go out. See When a post fails.